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/ DELIVER BETTER SERVICES

Applied Service Design  
Comprehensive
Course + Application

BETTER SERVICES BY DESIGN is our core programme where we bring in all the elements of our services to help you fully weave in Service Design competency into your teams and companies. 

This 3-month programme involves two components : learning and application where your team tackle actual busines challenges using design methods and tools. 

The goal is to embed this capability and gain mastery to address issues and opportunities using Design as needed by the team or the organisation. 

LEARNING WORKSHOP#

Key to the success of the Better Services By Design programme is assembling the right team that will undergo a rigorous 2-day learning workshop on the Service Design method and tools. ​

dAY 1

​++ Aligning learner's understanding of various concept related to Service Design (vs Customer Experience vs User Interface/ User Experience).
++ Introducing the service design framework that leads to service innovation.
++ Deep dive into the various stages of the Service Design Innovation model.
++ Learn how to use tools and techniques like empathy map, customer journey map, persona, service blueprint amongst others.
++ Organise teams for their field work and immersion on a service design project.
++ Develop your team presentation based on your understanding of the service design concepts and tools needed by their project.

dAY 2

++ TEAMS WORK ON THEIR RESPECTIVE PROJECTS WHICH HIGHLIGHTS THE DEFINED CHALLENGE. 
++ UTILISE TOOLS AND TECHNIQUES TO GENERATE POTENTIAL SOLUTION. AND SHARE THEIR NEW SERVICE/EXPERIENCE PROPOSITION TO THE CLASS.
++ DEVELOP A LO-FIDELITY PROTOTYPE AS A CONCLUDING STEP TO THIS PRACTICAL EXERCISE.
++ MEASURING THE RESULTS (SUCCESS OR FAILURE) OF A SERVICE DESIGN INNOVATION PROJECT.
++ SELLING (AND NURTURING) A SERVICE DESIGN INNOVATION MINDSET IN YOUR COMPANY.
++ KEEPING A VIEW OF TRENDS OF SERVICE DESIGN DISCIPLINE.
++ INDIVIDUAL REFLECTION ON THE APPLICATION OF SERVICE DESIGN IN YOUR RESPECTIVE COMPANIES

GUIDED APPLICATION

After the team has concluded their learning workshop, our consultant engages them where our goal is to apply what they have learned into the business.

The following phases of the program is spread out across 3 months or less, dependent on the agreed programme plan. ​

Insight 

Initial Issue Identification. 

Discovery

Know More, Dig Deeper

IDEATE

Identifying Options

PROTOTYPE

Developing possible solutions

IMPLEMENT

Deliver solutions that work

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Interested to bring this to your team/ business? 
Book to chat with Darwin >>>

NOTE: # - This is currently designed as a face-to-face physical workshop. However, this can be fully delivered online and remotely. 

Let's have coffee!

Contact Us​
Are you interested to explore more about our core programme?
​Or would like to partner with us?
Fill in the form to have a chat with our principal consultant.

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