Service Design (for Teams & Small Business)
DESIGNING BETTER SERVICES (for Teams and Small Business) In this learning workshop, we look at crafting moments of brilliance within your customer's journey using the Service Design model.
The 2-day immersive workshop will empower learners (teams) to develop solutions, looking at the end-to-end service experience across various touchpoints of a business. Learners will have practical, ‘hands on’ exercises using tools and techniques in achieving these goals. A mini-capstone project is expected to complete this workshop. You can attend in one of the published monthly, online public workshops. Or, if you want to bring this in-house, please drop us a note below. |
Workshop Outline ( 2- day#, LIVE)
Day 1 (am) ++ Aligning learner's understanding of various concept related to Service Design (vs Customer Experience vs User Interface/ User Experience). ++ Introducing the service design framework that leads to service innovation. ++ Deep dive into the various stages of the Service Design Innovation model. Day 1 (pm) ++ Learn how to use tools and techniques like empathy map, customer journey map, persona, service blueprint amongst others. ++ Organise teams for their field work and immersion on a service design project. ++ Develop your team presentation based on your understanding of the service design concepts and tools needed by their project. Day 2 (am) ++ Teams work on their respective projects which highlights the defined challenge. ++ Utilise tools and techniques to generate potential solution. And share their new service/experience proposition to the class. ++ Develop a lo-fidelity prototype as a concluding step to this practical exercise. Day 2 (pm) ++ Measuring the results (success or failure) of a service design innovation project. ++ Selling (and nurturing) a service design innovation mindset in your company. ++ Keeping a view of trends of service design discipline. ++ Individual reflection on the application of service design in your respective companies ------ Note: # - This is currently designed as a face-to face, physical event. Due to evolving nature of our environment, a fully online learning workshop will be announced soon. |
Public Workshop* Dates: :: May 2022 - TBA :: June 2022 - TBA Interested to bring this to your team/ business? Book to chat with Darwin. >>> * Individuals can still sign up for the public run of this workshop. You will be assigned to a team and participate in the capstone project.
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Service Design with
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Module Details:
This module will cover the principles and application of Service Design through the lens of Serious Play methods and tools. Serious Play, as defined by Michael Schrage, refers to “any tools, techniques or toys that let people improve how they play seriously with uncertainty… to improve the quality of innovation”. This module will explore various Serious Play methods, such as LEGO© SERIOUS PLAY©, Service Role Playing, Simulation, improvisation, etc. Day 1
/ Introduction and Foundation to Service Design and Serious Play / Insight & Definition Tools day 2
/ Service Innovation Prototyping / Ideation Methodologies day 3
/ Project Refinement / Project Presentation day 4
/ Project Refinement / Project Presentation |